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Television ads reach targeted audiences to sell consumers’ products. Creative, imaginative, and engaging ads inspire, excite, convey information, and generate brand loyalty. Ads personalize the relationship between a business and a consumer. Consumers feel more comfortable with brands that advertise in broadcast media. Branding plays a large role for consumers when they decide where to spend their money. A business that utilizes several avenues to display its products or services to its customers sends a message that they’re reputable and established.