With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it ––where pros solely relied on their relationships with editors and producers to slot stories in the...

Ninety-three percent of online experiences begin with a search engine, with Google holding over 90 percent of the total search market share. Since 90 percent of searchers haven’t made up their minds about a brand before starting a search, your business has a huge...

Advertising in the age of COVID-19 can feel, well, much like the pandemic itself­­­­––a bit frightening and confusing. Perhaps your business is limping due to the months-long shutdown, making your advertising budget feel even tighter, or, best-case scenario, your...