Billboard advertising is beneficial for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods. “Outdoor advertising is important because it’s accessible, it’s measurable, it’s effective, and it’s less intrusive than many other forms of advertising.”
A 2020 Nielsen study reports that 34% of billboard viewers in the past year visited an advertiser’s website or searched for them online after seeing an ad on a billboard. OHH can include billboards and signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema.
Americans spend way too much time sitting in traffic. We listen to the radio, look around and think about things. It’s a fact that many of us make major buying decisions while we’re driving. Billboards and other forms of outdoor advertising put your business in view at precisely these moments.