Our Services
Media Planning Agency & Media Buying
OTH has handled my social media & advertising with excellent results. I plan to continue to use their services for a very long time.
Our Services
Media Planning & Buying
As an experienced media planning agency, The Press Room helps businesses make smarter advertising decisions and get more from their marketing budgets. Our media planning and media buying services identify the right channels, audiences, timing, and budget allocation to maximize reach, frequency, and return on investment.
Our long-standing relationships with stations secure us the lowest rates in the Industry.
There are several steps to a media plan:
- Audience research. Because consumer behavior varies by demographic, planners identify which media will be most effective for a particular campaign. What is your target audience? How does your target audience shift by medium?
- RFP the marketplace. As planners determine which media will be the most effective, they will allocate media dollars accordingly to achieve the most substantial results. What percentage of your campaign will be devoted to which types of buys, from display to search and beyond?
- What percentage of your spending will be on guaranteed inventory versus non-guaranteed (RTB)?
- Cross-media client budget authorizations. Are you complying with the authorized amount? Are you tracking authorized spend vs. planned spend?
Shared via Different Channels
We determine how, when, where, and why your business will share media content with your target audience. The process includes deciding what media will be shared via different channels and platforms to boost reach, engagements, conversions, ROI, and more.
Media Channels
Deciding which media channels and platforms you’ll share your content with your targeted audience.
Reach And Frequency
Determining the reach and frequency of the media buy and content you publish, and share is crucial. We negotiate with the media outlets and get the most efficient programs and times to run your ad.
Trend Analysis
We will look at current trends and identify and remove duplicate content. Having fresh and relevant content is a crucial factor for ranking.
Latest Media Trends
Keeping up with the latest media trends and technology
Sticking To Your Budget
Sticking to your budget as you work to create, publish, and share high-quality and engaging media content
Conducting Analysis
Analyze and measure your media buys success and assure you are getting the results you want from your campaign.
Media Buying
Media buying is the process of purchasing advertising space and placements across channels such as television, radio, digital media, outdoor advertising, and other paid platforms. As a media planning agency, The Press Room helps businesses determine where their advertising dollars can have the greatest impact.
Effective media buying goes beyond simply purchasing ad space. We evaluate your target audience, campaign goals, market conditions, reach, frequency, and available media opportunities to develop a strategic media plan designed around your advertising budget.
Our experience and long-standing media relationships allow us to negotiate placements and identify opportunities that can improve the efficiency of your media spend. The goal is simple: put your advertising in front of the right audience, at the right time, through the right channels.
Now let’s review the steps in the media planning process so you can begin developing your business’s strategy.
Media Connections
