On the Horizon Communications
With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it ––where pros solely relied on their relationships with editors and producers to slot stories in magazine, newspaper and TV outlets––is toast.
But like a phoenix rising, a new PR has emerged, and its relationship to the success of your business is every bit as significant as its predecessor. Undoubtedly one of the most prominent lessons to emerge from 2020 is adaptability, and the best PR pros will have mastered it. While PR may now be less about “earned” media spots, its focus on credible and valuable messaging to consumers and visible, timely content remains the same.
More than ever, companies need to reach their customers in compelling ways on the digital platforms they frequent, which is why Forbes recently called PR in a pandemic, “priceless.” Read on to see why having a PR pro in your corner is more important than ever.
sandra parker 
September 21st, 2023
4 comments . Do you advertise often? Do you advertise primarily online, considering everything is moving in that direction? If so, you may want to consider the benefits of buying broadcast media to promote your company. Basically, all advertising is shifted more towards the broadcast medium because of its popularity and convenience. So, keep reading to find out why […]
sandra parker September 11th, 2023 4 comments . Medium Business Technical SEO Audit: Improve Your Website Performance Discover the importance of a technical SEO audit for medium businesses. Improve your website’s performance with expert insights and recommendations. Are you trying to promote your small business online? The important thing that you need is to have high-quality SEO. Per experts from Califonia SEO audit, search […]
sandra parker July 31st, 2023 4 comments . Over 85% of adults in America own a smartphone. Despite this, advertising on billboards is still significant in the digital age. Billboard advertising is an excellent way for any business to increase brand awareness and target a large audience. Billboards are easy to spot from great distances and offer a vast creative space that captures attention. They’re […]
sandra parker September 28th, 2021 4 comments . With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it ––where pros solely relied on their relationships with editors and producers to slot stories in the magazine, newspaper, and TV outlets––is toast. Why is Public Relations still important? […]
sandra parker September 21st, 2021 4 comments . Ninety-three percent of online experiences begin with a search engine, with Google holding over 90 percent of the total search market share. Since 90 percent of searchers haven’t made up their minds about a brand before starting a search, your business has a huge opportunity to win customers by simply being digitally discoverable and informative. […]
sandra parker September 14th, 2021 4 comments . Advertising in the age of COVID-19 can feel, well, much like the pandemic itself––a bit frightening and confusing. Perhaps your business is limping due to the months-long shutdown, making your advertising budget feel even tighter, or, best-case scenario, your company is status quo. Still, your marketing strategy must undergo a significant overhaul to best reach […]
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