On the Horizon Communications
With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it ––where pros solely relied on their relationships with editors and producers to slot stories in magazine, newspaper and TV outlets––is toast.
But like a phoenix rising, a new PR has emerged, and its relationship to the success of your business is every bit as significant as its predecessor. Undoubtedly one of the most prominent lessons to emerge from 2020 is adaptability, and the best PR pros will have mastered it. While PR may now be less about “earned” media spots, its focus on credible and valuable messaging to consumers and visible, timely content remains the same.
More than ever, companies need to reach their customers in compelling ways on the digital platforms they frequent, which is why Forbes recently called PR in a pandemic, “priceless.” Read on to see why having a PR pro in your corner is more important than ever.
sandra parker 
September 28th, 2021
4 comments . With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it ––where pros solely relied on their relationships with editors and producers to slot stories in the magazine, newspaper, and TV outlets––is toast. Why is Public Relations still important? […]
sandra parker September 21st, 2021 4 comments . Ninety-three percent of online experiences begin with a search engine, with Google holding over 90 percent of the total search market share. Since 90 percent of searchers haven’t made up their minds about a brand before starting a search, your business has a huge opportunity to win customers by simply being digitally discoverable and informative. […]
sandra parker September 14th, 2021 4 comments . Advertising in the age of COVID-19 can feel, well, much like the pandemic itself––a bit frightening and confusing. Perhaps your business is limping due to the months-long shutdown, making your advertising budget feel even tighter, or, best-case scenario, your company is status quo. Still, your marketing strategy must undergo a significant overhaul to best reach […]
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