At On The Horizon Communications, We Believe That The Success Of Your Business Depends On Its Ability To Be Dynamic.
Ever-Evolving. Always Progressing.
Like You, Our Business Also Runs On Strategic Fluidity. As A Full-Service Public Relations Firm In Operation Since 1985, We Take A Dynamic Approach To Increase Your Company’s Visibility By Offering A Comprehensive, Contemporary Menu Of Services, Including Traditional Public Relations, Digital Marketing, And Advertising.
Served Straight Up Or Distinctively Blended, Our Offerings Can Be Customized To Help Your Company Achieve Its Clear Marketing Goals, Whether It’s Fostering Brand Recognition And Credibility, Maintaining Mutually-Beneficial Relationships With Customers Or Attracting A New Demographic.
Let’s Be A Dynamic Duo.
In this rapidly evolving technology landscape, customer expectations have shifted to require more from the companies they interface with. As the Engagement Economy, where everyone and everything is connected, matures, tech marketers must rapidly transform their strategies and methods to stay relevant.
Essentially, SEO for public relations is a process of generating organic traffic to your PR content from search engines (e.g., Google). … But take a glance at how communication and PR function today to understand that SEO may have a significant influence on the outcome of your PR campaigns.
But they both affect how your brand is perceived. And remember, public relations directly relates to building brand awareness. This means public relations and email marketing not only coexist but, when done right, can help to reinforce one another.
One of the most popular forms of PPC is search engine advertising. It lets advertisers compete for ad placement in a search engine’s sponsored links whenever a user searches a keyword related to a business offering. So searching for a nearby print shop often places companies with extensive SEO web, blog, or FAQ presence (like Staples) shows at the top.
The Public Relations industry has changed – and good PR pros get PPC and SEO.
Pay per click (PPC) is a valuable strategy that savvy PR agencies and corporate PR departments include in their repertoire. While PR does not traditionally include advertising in its services, knowledgeable PR teams now supplement their activities with PPC ads. … PPC can help improve: Reputation management
Whether it’s Whole Foods, Yoga Digest, Dayspa, or CBS, Horizon clients benefit from impactful coverage in a
variety of consumer, trade magazines, and social media mentions. Browse some of our recent placements below.