Billboards are everywhere!
Billboard advertising is beneficial for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions compared to other marketing methods.
Outdoor advertising is important because it’s accessible, measurable, effective, and less intrusive than many other forms of advertising. “It’s in your face.” and with a good call to action can initiate response immediately.
A 2020 Nielsen study reports that 34% of billboard viewers in the past year visited an advertiser’s website or searched for them online after seeing an ad on a billboard. OHH can include billboards and signs, ads on street furniture like bus shelters or benches, transit areas like airports or train stations, and place-based ad media like you might see at a stadium or cinema.
Americans spend way too much time sitting in traffic. It’s a fact that many of us make major buying decisions while we’re driving or stopped on the road. We listen to the radio, look around and think about things. Billboards and other outdoor advertising put your business in view at precisely these moments.