Many small business owners don’t have the resources and budget to employ an entire team of social media specialists to conceptualize and implement a campaign.

Businesses can gain a competitive edge in a crowded space by hiring a social media marketing agency that knows the best practices to get the most out of their campaigns. Also, agencies know how to get the most bang for your buck with your budget. They know how to structure and target campaigns, whether on Facebook, Twitter, or Instagram—just trying to figure out the ad formats and other options can be a headache if you don’t know what you’re doing.