A solid and strategic public relations plan becomes increasingly crucial as businesses grow and expand in today's competitive market. Medium to large companies cannot afford to overlook the power of effective public relations in shaping their brand image and...

Advertising Agency Benefits for Medium Businesses in Bakersfield or Visalia, CA Now more than ever, quality advertising is a critical aspect for small businesses to thrive and succeed. Without investing in advertising, your company might be doomed to work within the...

Do you advertise often? Do you advertise primarily online, considering everything is moving in that direction? If so, you may benefit from buying broadcast media to promote your company. Basically, all advertising is shifting more towards the broadcast medium because...

Over 85% of adults in America own a smartphone. Despite this, advertising on billboards is still significant in the digital age. Billboard advertising is an excellent way for any business to increase brand awareness and target a large audience. They're easy to spot...

With the slow demise of traditional media, many companies are questioning whether public relations is also dead. In short, yes, traditional PR as we once knew it –where pros solely relied on their relationships with editors and producers to slot stories in magazines,...

Ninety-three percent of online experiences begin with a search engine, with Google holding over 90 percent of the total search market share. Since 90 percent of searchers haven’t decided about a brand before starting a search, your business has a huge opportunity to...

Advertising in the age of COVID-19 can feel, well, much like the pandemic itself­­­­––a bit frightening and confusing. Perhaps your business is limping due to the months-long shutdown, making your advertising budget feel even tighter, or, in the best-case scenario,...